If the Chinese Bilibili app appears when you search in the App Store, you can install it directly. If it does not appear, the usual reason is not your iPhone. It is often that the app is not available in the country or region of your Apple Account.
This guide is about the Chinese Bilibili app connected with bilibili.com. It is not about the blue Bilibili TV app connected with bilibili.tv.
First, make sure you are looking for the right app
Bilibili can be confusing because there is more than one official-looking app.
For this guide, you want the Chinese Bilibili app, usually shown with the pink Bilibili icon. Depending on your App Store region, it may appear under names such as:
哔哩哔哩-弹幕番剧直播高清视频bilibili - All Your Fav Videos嗶哩嗶哩-彈幕動畫戲劇線上看
Do not confuse it with the blue BiliBili -HD Anime, Videos app. That is the international Bilibili TV app for bilibili.tv. It may be useful for watching licensed anime in some regions, but it is not the same as the Chinese Bilibili app for bilibili.com.
bilibili.com; the blue icon is Bilibili TV for bilibili.tv.Method 1: Search in the App Store
Start with the simplest method.
- Open the App Store on your iPhone.
- Search for
bilibili. - If you do not see the right app, search for
哔哩哔哩. - Check that it is the pink Chinese Bilibili app, not the blue Bilibili TV app.
- If the Chinese Bilibili app appears, tap the download button and install it.
If you can install it this way, you do not need to change your Apple Account region.
If Bilibili does not appear in search
If the Chinese Bilibili app does not appear, your App Store region may not carry it.
You can also test this by opening the official App Store link for the app. If the page says the app is unavailable, or if it redirects to a different regional store without a download button, the issue is likely App Store availability.
Changing your iPhone language does not usually solve this. App availability is tied mainly to the country or region of the Apple Account used for App Store purchases and downloads.
Where the Chinese Bilibili app is currently available
App Store availability can change. Based on App Store checks in July 2026, the Chinese Bilibili app appears in these major regions:
| Region group | Examples where the app appears |
|---|---|
| Greater China | China mainland, Hong Kong, Macao, Taiwan |
| North America and Oceania | United States, Canada, Australia, New Zealand |
| Southeast Asia | Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam |
| East Asia | Japan |
| Latin America | Brazil, Mexico, Argentina, Chile, Colombia, Peru and some other Latin American regions |
| Middle East and North Africa | United Arab Emirates, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, Egypt, Morocco and some other regions |
It may not appear in many European App Stores, India, South Korea, Turkey, South Africa, Russia, Ukraine and some other regions.
Treat this as a practical check, not a permanent official list. The most reliable test is still your own App Store search or the official App Store link.
How to download it if your App Store region does not show it
If you specifically need the Chinese Bilibili app and your current App Store region does not show it, one common option is to use an Apple Account whose country or region is set to China mainland.
The basic process is:
- Prepare an Apple Account set to China mainland.
- Open the App Store, tap your profile picture, and sign out of the Apple Account currently used for App Store downloads.
- Sign in with the China-region Apple Account.
- Reopen the App Store.
- Search for
哔哩哔哩. - Download the pink Chinese Bilibili app.
After the app is installed, it will usually stay on your iPhone if you later switch back to another Apple Account. However, future updates may require the Apple Account that originally downloaded the app.
Before using or switching Apple Accounts
Be careful before changing the country or region of your main Apple Account.
Apple explains that before changing your Apple Account country or region, you may need to spend your remaining account balance, cancel subscriptions, wait for memberships or pre-orders to finish, and add a valid payment method for the new country or region.
For many people, using a separate China-region Apple Account for App Store downloads is simpler than changing the region of their main Apple Account.
Do not share your Apple Account password, Bilibili password, or verification codes with strangers. If someone offers to help, you should still keep control of your own accounts.
Can you use the website instead?
Sometimes, yes.
You can try opening bilibili.com in Safari. The website may be enough if you only need to view a public video page or check a link.
The app is usually better if you need mobile playback, login, comments, notifications, uploads, account features or app-only flows. Some videos and features may still depend on your account status, region, content rights or the app version you are using.
What not to do
Avoid shortcuts that put your phone or accounts at risk:
- Do not install random
.ipafiles from unknown websites. - Do not install unknown configuration profiles just to get an app.
- Do not trust fake “Bilibili installer”pages.
- Do not give someone full control of your Apple Account or Bilibili account.
For iPhone users, the safest route is still the App Store.
Summary
Search first. If the Chinese Bilibili app appears in your App Store, install it directly.
If it does not appear, the app may not be available in your Apple Account region. In that case, you can use a China-region Apple Account to open the App Store, search for 哔哩哔哩, and download the official app.
Before you do that, make sure you need the pink Chinese Bilibili app for bilibili.com, not the blue Bilibili TV app for bilibili.tv.